Top highlights: Fun Heart branding; a lot more than just bingo games
VIP or loyalty programme: Yes
Other offerings: Jackpots; slots; instants; casino; poker; free games
When most people think of the Heart brand, they are immediately put in mind of the adult contemporary radio network - but as this site proves, there's so much more to the brand as far as those interested in playing online bingo are concerned.
The Heart brand has always been associated principally with the world of radio, but that's gradually changing with the emergence of this increasingly talked-about online bingo portal.
The site is operated not by Heart itself, but instead by Entertaining Play Limited, which is a subsidiary of gambling giant Gamesys. Nonetheless, it plays up the Heart connection, not least by providing a link via which you can listen to the network's radio stations while dabbling in the bingo and other games here.
Like almost any bingo site that would be worth bothering with, Heart Bingo offers an assortment of promos and bonuses to reward those who choose to play bingo online here.
Naturally, these are liable to vary over time. Nonetheless, when you navigate to the site yourself, you are likely to find the likes of free bingo, free spins and other seasonal and one-time promotions available.
Register at Heart Bingo today, then, and you can be sure of being well-treated as a regular or even merely occasional player here.
It is Gamesys itself that provides the software at Heart Bingo, and of course, if it is playing online bingo that you are principally interested in, it is such bingo rooms as Coffee Shop, Candy Club and Picnic Time to which you are likely to head first.
Whether it is 75-ball, 80-ball or 90-ball bingo that you specifically wish to play, you will probably find Heart Bingo a fine place to enjoy some of the top bingo online - not least thanks to the variety of colourful and fun themes represented here. The sound effects are offbeat and tasteful, too, while there's also a chat facility provided alongside it all to ensure a down-to-earth atmosphere.
While the bingo-playing interface itself strikes just the right balance between being easy-to-use and graphically appealing, it's also worth noting the range of side games available, including slots like Tiki Island Jackpot and The Crystal Maze Win Zones, as well as casino and instant games such as Single Deck Blackjack and Scratchcard Shop.
Another significant bonus of playing at Heart Bingo is the fact that you don't need to download anything to enjoy the action here - it's simply a case of heading to the site through your usual web browser, registering an account and then entering the bingo rooms or games here.
A further perk of membership of Heart Bingo is the existence of a poker section of the site. This consists of two broad sections - Wild Seat Poker, which enables you to win as much as £100,000, and 'Poker Tournaments'.
The latter is a poker room presenting you with the opportunity to play various Texas Hold'em tournaments. A wide-range of buy-ins and a week-long schedule help to ensure everyone can sample this aspect of the site.
You can access the mobile-optimised Heart Bingo by downloading the dedicated iOS or Android app, or even just using your smartphone's web browser to visit the site directly.
When you do, you'll find that the desktop and mobile versions of the site look more-or-less the same, the latter serving up much the same convenient gaming action across bingo rooms like Front Room, Superlinks and Blox Bingo.
Indeed, we reckon the mobile site might actually feel like the more 'natural' option in terms of how the interface and navigation systems work on a smaller screen.
It's as fast and simple a process as you like to start playing some of the best online bingo at Heart Bingo. All that you have to do is click 'Join Now' on the homepage and then supply such requested details as your email address, full name, date of birth and gender.
You'll also have to come up with a desired username and password, before finally agreeing to the site's terms. It all takes just a few minutes in total.
There are various payment methods that you can pick from as a Heart Bingo member, ranging from Visa Debit, MasterCard Debit and Maestro cards to PayPal and Paysafecard. Unfortunately, the latter two won't be available to you for your initial deposit, but will become open to you for the second deposit onwards.
Central to Heart Bingo's support offering to its players is the 'Support Centre', which you can access by clicking 'Menu' in the top left-hand corner from the main site, and then selecting 'Help & FAQ'.
When you do, you'll see a database of help resources covering such aspects of the player experience as payments, promotions, responsible gaming, and the more technical side of the site.
Of course, it's possible that your question won't be answered even in this section, but that's OK, as there are also various options for contacting the site team directly. These include a 'live chat' feature that can be activated 24 hours a day, as well as a Freephone number and email contact form.
You might be first drawn to Heart Bingo by its link with the Heart family of radio stations, but it's actually a very decent gambling portal in its own right. Fun, slick and convenient bingo rooms, poker games and other enjoyable games are all on offer, as well as good support resources and some interesting promotions, making the site more than worth a look.